2026 summer travel trends revealed

The destinations that defined Millennial travel in 20167 are making a powerful Gen Z comeback—but this time, they’re being rediscovered through a whole new lens.

• Thailand: Surat Thani serves as a budget-friendly base for Gen Z travelers exploring some of Southeast Asia’s most iconic islands, offering easy access to Koh Samui, Koh Phangan, and beyond.

• Greece: This summer, younger travelers are headed to hidden corners of Greece like Folegandros, a rugged cliffside escape with untouched hiking trails and a laid-back bohemian vibe, and Lefkada which is home to turquoise lagoons and a buzzing local beach scene.

• Brazil: Brazil’s diverse coastline has something for every Gen Z adventurer. Ubatuba is a hidden coastal gem stretching along Atlantic Forest cliffs and pristine turquoise shores, while Fortaleza has vibrant nightlife, stunning beaches, and an authentic coastal energy.

Play driven travel leads the way

Action-packed adult “playcations” are defining summer travel in the US, with travelers seeking out nearby destinations to partake in their favorite activities.

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